Valerie Victoria Management Group - Food & Retail Vending FAQ

Valerie Victoria Management Group is a premier event management company that offers opportunities for a variety of food and retail vendors to showcase and sell their products through a series of well-attended festivals and events. Below, you’ll find answers to frequently asked questions about becoming a vendor with us. Please note that all information is subject to change.

What types of vendors are you looking for?

We are seeking a diverse range of vendors, including food and beverage providers, craft and art sellers, fashion boutiques, and more. If you offer a unique product or service that could enhance our event, we'd love to hear from you.

How do I get started?

You can apply for space at one of our events by completing and submitting the food vendor or retail vendor application on our website [CLICK HERE]. Please return the application with all requested information as soon as possible to ensure your company is considered among all applicants. Vendor assignments typically begin in March, so if you apply after this time, space constraints or menu/item duplication might affect your chances of acceptance.

What is the application deadline?

The application deadline varies by event. Please refer to the specific event page on our website for the most current deadlines.

What is the vendor fee?

There is a vendor fee that covers the cost of your space at the event. The fee amount varies depending on the duration of the event (from 4 hours to 3 days), expected attendance (from 1,000 to 250,000), the size of the space you need (from pushcart to 20' x 20'), and the products you offer. Upon acceptance, fees start at $100.00 for retail and $125.00 plus 15% of sales after taxes for food.

How many vendors and guests attend each event?

The number of vendors varies by event based on expected attendance. We do not oversell spaces to ensure each vendor has the opportunity to succeed. Attendance estimates are provided on the application and are based on the previous year's records.

Do I need insurance to participate as a vendor?

Yes, all vendors must carry liability insurance with minimum policy limits of $1,000,000.00 for property damage, including products liability, workers' compensation, and automobile liability. A valid certificate of insurance is required before the event, and Valerie Victoria Management Group must be named as an additional insured.

What permits do I need?

Upon acceptance, every vendor needs a Special Events Business License and, if applicable, a temporary food permit from the local Department of Public Health. Participation is contingent upon meeting these requirements.

What do I need to provide on the day of the event?

Vendors are typically required to bring their own setup, including tables, chairs, and any display materials. If you require electricity or special accommodations, please let us know in advance. Ice will be available for sale on-site for food vendors, although you may bring your own.

Will ice be available on-site?

We offer ice for sale to vendors at every event, with payment collected at the conclusion of each event. You are welcome to bring your own ice as well. On-site ice sales are a convenience service, not a primary income source, and park power limits typically prevent vendors from operating ice machines on-site.

Do any sponsors have exclusive sales rights?

Valerie Victoria Management Group may secure sponsors with exclusive rights in certain categories (e.g., soft drinks, bottled water). Upon acceptance, you will be notified of any sponsor-exclusive sales rights, and you will be required to purchase only these items if you choose to serve them.

What is the cancellation policy?

Our cancellation policy allows for a full refund if you cancel at least 30 days before the event. Cancellations made within 30 days of the event may be subject to a partial refund or no refund, depending on the circumstances.

How will I be notified if I am selected as a vendor?

Selected vendors will be notified via email within two weeks after the application deadline. If you are not selected, you will also receive a notification.

What are the vendor setup and teardown times?

Setup typically begins 2-3 hours before the event starts, and teardown must be completed within 1 hour after the event ends. Exact times will be provided closer to the event date.

Can I share a vendor space with another business?

Yes, shared vendor spaces are allowed, but each business must submit an individual application and be approved. The vendor fee will be adjusted accordingly.

What promotional opportunities are available for vendors?

As a vendor, your business will be listed on our event website, and you may be featured in our social media promotions. We also offer additional advertising opportunities at an extra cost.

What should I do if I have additional questions?

If you have any further questions, please don't hesitate to contact our vendor coordinator at hello@vvmgrp.com